Featured Articles

When to patent and when to keep AI innovations secret

When to patent and when to keep AI innovations secret Artificial intelligence is reshaping industries at breakneck speed, from healthcare diagnostics to creative content generation. But behind the hype lies a quieter, more complicated struggle: how do you actually...

Streamlining Trade Secret Programs with SSO Integration

Tangibly is excited to announce the rollout of Single Sign-On (SSO) integration with Entra (Azure AD), Google, and Okta. This milestone is not just about stronger security. It’s a step forward in making the onboarding experience seamless and simpler for our customers....

Nov 06 2025

The Promise and Perils of Enterprise Data as Trade Secrets

The Value and Vulnerability of Enterprise Data  In the era of digitalization, data has become omnipresent, ready for collection and utilization by relevant actors....
Oct 30 2025

Amazon Faces Trade Secret Lawsuit from Regional Air Freight Startup TuffAir

In July 2025, Ohio-based air freight startup TuffAir filed a trade lawsuit against Amazon for misappropriation of trade secrets under the Defend Trade Secrets Act...
Oct 16 2025

Trade Secret Harvesting: A Practical Guide to Uncovering Your Crown Jewels

Trade secrets are the secret sauce of your business. They're the confidential information that gives you a competitive edge, from proprietary algorithms to unique...
SIM IP and Tangibly
Oct 02 2025

A New Era for Trade Secret Enforcement: Tangibly Announces Strategic Investment from SIM IP

Tangibly Announces Strategic Investment from SIM IP At Tangibly, our mission has always been clear: to empower companies to protect their most valuable innovations. We...

Trade Secret Strategy

The Promise and Perils of Enterprise Data as Trade Secrets

The Value and Vulnerability of Enterprise Data  In the era of digitalization, data has become omnipresent, ready for collection and utilization by relevant actors. While we often distinguish personal data from enterprise data, it is the latter, namely, large-scale...

Takeaways: Leveraging Trade Secrets for New Revenue Streams

A summary and key takeaways from the IAM Q3 2025 Special Report – Unlocking Trade Secret Strategies IAM’s Q3 2025 Special Report Unlocking Trade Secret Strategies features Tangibly’s Chris Buntel and Tim Londergan with their article Leveraging Trade Secrets for New...

The Silent Heist: Why Trade Secret Theft Often Goes Unpunished

Trade secrets are the lifeblood of innovation, the hidden recipes, proprietary processes, and confidential customer lists that give a business its competitive edge. Yet, despite their immense value, the theft of these crucial assets often goes unpunished, a silent...

Thoughts on Expanding the Scope of Reasonable Measures

In our experience “reasonable measures” to protect trade secrets has been historically grounded in legal and compliance frameworks. “Reasonableness” was primarily assessed by a checklist of formal safeguards: confidentiality agreements, employee NDAs, and document...

The IP landscape is changing.

Trade secrets are at the center of modern protection.

From Tangibly’s podcast library

Episode 19: From Copyright to Trade Secrets: Anthropic’s Impact on AI & IP

In this episode Tim and Chris unpack the Inevitable Disclosure Doctrine, a century old trade secret rule that began in 1902 when a sugar refinery worker was blocked...

Episode 18: When Trade Secrets Drive M&A featuring Ray Miller

In this episode Tim and Chris unpack the Inevitable Disclosure Doctrine, a century old trade secret rule that began in 1902 when a sugar refinery worker was blocked...

Episode 17: The Lifecycle of Trade Secret Protection featuring Raluca David

In this episode Tim and Chris unpack the Inevitable Disclosure Doctrine, a century old trade secret rule that began in 1902 when a sugar refinery worker was blocked...

Episode 16: How a Century-Old Rule Still Shapes Trade Secrets

In this episode of Reasonable Measures, Tim and Chris explore how artificial intelligence (AI) is colliding with intellectual property (IP) law, particularly focusing...

Episode 15: How AI Is Eating Your IP

In this episode of Reasonable Measures, Tim and Chris explore how artificial intelligence (AI) is colliding with intellectual property (IP) law, particularly focusing...
Monkey Selfies & AI Inventions: Navigating Copyrights, Patents, and Trade Secrets

Episode 14: Monkey Selfies & AI Inventions Navigating Copyrights, Patents, and Trade Secrets

In this episode of Reasonable Measures, Tim and Chris explore how artificial intelligence (AI) is colliding with intellectual property (IP) law, particularly focusing...
Reasonable Measures Episode 13: $1.8 Billion and Counting, The Cost of Trade Secret Theft

Episode 13: $1.8 Billion and Counting, The Cost of Trade Secret Theft

In this episode of the Reasonable Measures podcast, Tim and Chris return after a busy start to the year to dive into a landmark trade secret case: Phillips 66 v. Propel...
Trade Secret Litigation Lightning Round

Episode 12: Trade Secret Litigation Lightning Round

In this episode of the Reasonable Measures podcast, Tim and Chris discuss three notable trade secret cases from Latvia, China, and the United States. They explore the...
Tangibly Podcast Episode 11

Episode 11: The trade secret most likely to be stolen

Discover why customer lists are the most litigated trade secrets in this episode of The Reasonable Measures Podcast. Hosts Tim and Chris explore key case studies, trade...
Reasonable Measures Episode 10

Episode 10: Trade Secret Damages are Calculated Globally

Explore the high-stakes Motorola vs. Hytera trade secret lawsuit involving global damages and cross-border IP theft. Learn how U.S. trade secret laws protect...

Episode 19: From Copyright to Trade Secrets: Anthropic’s Impact on AI & IP

In this episode Tim and Chris unpack the Inevitable Disclosure Doctrine, a century old trade secret rule that began in 1902 when a sugar refinery worker was blocked from joining a competitor. They explain how the doctrine works, the three factors courts consider, and how it is used to prevent potential misuse of trade secrets before any misappropriation occurs. The conversation explores how different states treat the doctrine, reviews the landmark PepsiCo v Redmond case, and looks at how its use has shifted from senior executives to highly skilled engineers, especially in the AI industry. As noncompete agreements face bans and tighter restrictions across the United States, the doctrine is becoming a more important tool for protecting valuable trade secrets.

When to patent and when to keep AI innovations secret

When to patent and when to keep AI innovations secret Artificial intelligence is reshaping industries at breakneck speed, from healthcare diagnostics to creative content generation. But behind the hype lies a quieter, more complicated struggle: how do you actually...

AI is eating your IP

Original Article in IAM Saturday Opinion on June 14, 2025: “AI Is Eating Your IP” Precis: Saturday Opinion: With the aid of Gemini, Tangibly’s Chris Buntel and Tim Londgeran unpick the profound impact of the artificial intelligence revolution on patenting and trade...

Case Law & Industry Trends

Oct 30 2025

Amazon Faces Trade Secret Lawsuit from Regional Air Freight Startup TuffAir

In July 2025, Ohio-based air freight startup TuffAir filed a trade lawsuit against Amazon for misappropriation of trade secrets under the Defend Trade Secrets Act...
Aug 21 2025

Quintara Biosciences v. Ruifeng: Is the federal DTSA grass always greener?

Is the federal DTSA grass always greener? Sometimes yes! Most people think that federal actions under DTSA are basically the same as state actions under UTSA, but...
Jul 23 2025

Guarding the Edge: Why Trade Secret Protection Matters in the New NIL Era

Executive Summary The landscape of college athletics is undergoing a profound transformation. With the recent House v. NCAA settlement and the continued prominence of...
Apr 29 2025

Caffeinated or Not, Intent Matters: The Real Cost of Trade Secret Theft

Federal DTSA and Massachusetts UTSA do not clearly define what “willful and malicious” means. Recent litigation in Massachusetts took great steps towards clarifying...

Intellectual Property & Patent Insights

When to Bring in a Patent Attorney (and How to Prepare)?

When to Bring in a Patent Attorney (and How to Prepare) Protecting your innovation isn't a one size fits all game. Between patents, trade secrets, copyrights, and...

Espresso Espionage: Brewing Up Trade Secrets and Corporate Drama.

This case is another reminder that trade secret risks often stem from inside your own organization. The Dairy Farmers of America (DFA) sued Westrock Coffee and six...

How do you protect trade secrets?

How do you protect trade secrets? Trade secrets are often the most valuable intellectual property a business owns. They include confidential know-how such as...
Tangibly Predicted Portfolio

Tangibly launches Predicted Portfolio™

[vc_row][vc_column][vc_column_text] Tangibly launches Predicted Portfolio™, its AI-facilitated tool to identify trade secrets across entire patent portfolios SEATTLE –...
Tangibly

Tangibly automatically performs a trade secret analysis and produces draft patent claims

The enhanced X-Ray suite now presents the ability to generate patent claims that are intricately linked to a company’s trade secret strategy. This development is...
Rocket Launch

Trade Secrets vs. Patents: The New Frontier in Life Sciences Intellectual Property

Many life sciences companies now prefer to keep their R&D data and diagnostic information as trade secrets, rather than risk their patents being declared...
Partnership workflow - labeling 3rd party assets for assets created by partner

Improved Partner Features in Tangibly just released.

Improved workflow features within the Tangibly application regarding Partner access, capabilities, and interactions, plus a recap of Patent X-Ray and other UI...
Expanding Horizons: How Tangibly Evolved from Trade Secrets to a Broader IP Spectrum

Expanding Horizons: How Tangibly Evolved from Trade Secrets to a Broader IP Spectrum

Tim Londergan, founder of Tangibly, shares his journey of enlightenment in the world of intellectual property. Initially focused solely on trade secrets, customer...
The Protecting American Intellectual Property Act of 2022

The Protecting American Intellectual Property Act of 2022

The Act requires the President to report to Congress annually on foreign entities who engage in trade secret theft

yoink

World’s Largest Patent Aggregator In Trade Secret Litigation

Even the world’s largest patent aggregator can end up in trade secret litigation! Seattle-based Intellectual Ventures (“IV”) is famous for being a huge patent...

Intro to Trade Secrets

The Promise and Perils of Enterprise Data as Trade Secrets

The Value and Vulnerability of Enterprise Data  In the era of digitalization, data has become omnipresent, ready for collection and utilization by relevant actors. While we often distinguish personal data from enterprise data, it is the latter, namely, large-scale...

Why Are Trade Secrets Becoming More Important in the AI Era?

Why are trade secrets becoming more important in the AI era? The rapid rise of artificial intelligence is changing how companies create, use, and protect intellectual property. While patents remain a critical part of an IP strategy, they are not always the best way to...

What is a holisitic IP Portfolio

What is a holistic IP portfolio? A holistic IP portfolio is a coordinated strategy for protecting all forms of a company’s intellectual property, from patents and copyrights to trade secrets and proprietary information, in a way that strengthens business value and...

What is Trade Secret Law

What is trade secret law? Trade secret law protects confidential business information that provides a competitive advantage. This can include formulas, processes, algorithms, designs, customer lists, data models, or any other valuable information that is not publicly...

Featured Articles

Aug 22 2025

The New Face of IP in the AI Age: Why Trade Secrets Matter More Than Ever for Tech [Part 2 of 2]

Imagine this: A consultant starts a competing company after taking your proprietary information while under a confidentiality agreement. You promptly file a trade...
Aug 21 2025

Quintara Biosciences v. Ruifeng: Is the federal DTSA grass always greener?

Is the federal DTSA grass always greener? Sometimes yes! Most people think that federal actions under DTSA are basically the same as state actions under UTSA, but...
Aug 14 2025

Why Trade Secrets Deserve a Front Row Seat in Your Tech Startup’s IP Strategy

The conversation pivots to patents when tech startups talk IP. Patents are the 'big daddy' signals of tangible, visible defensibility in a pitch deck and investor...
Aug 14 2025

1+1 = 3: Finding the Synergy Between Patents and Trade Secrets

Business leaders are often told intellectual property (IP) protection is a fork in the road: patent it or keep it a trade secret. One path involves public disclosure in...