Procedure is Everything, Substance is nothing.


An update on the Balmuccino v. Starbucks trade secret dispute:

You may remember that Balmuccino sued Starbucks for trade secret misappropriation of their coffee flavored lip gloss, but the case was dismissed in California for lack of jurisdiction. Balmuccino refiled in Washington.

Unfortunately, the Washington filing date was after the three-year statute of limitations that started to run when Balmuccino learned about Starbucks’ product launch.

In my civil procedures class, the professor often said “Procedure is everything, substance is nothing”. Sometimes this is very true.


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