A summary and key takeaways from the IAM Q3 2025 Special Report – Unlocking Trade Secret Strategies
IAM’s Q3 2025 Special Report Unlocking Trade Secret Strategies features Tangibly’s Chris Buntel and Tim Londergan with their article Leveraging Trade Secrets for New Revenue Streams.
Below we’ve included an overview and key takeaways. Download the special report here: https://www.iam-media.com/report/special-reports/q3-2025
Overview
In their contribution to IAM’s Q3 2025 Special Report, Chris Buntel and Tim Londergan highlight a major shift in how companies approach intellectual property. Once viewed primarily as a defensive cost, IP is increasingly recognized as a profit-generating engine. While patent licensing has long been the focus, the greater and largely untapped opportunity lies in trade secrets. By protecting and strategically licensing confidential know-how, companies can unlock new, repeatable revenue streams and long-term competitive advantage.
Takeaways
IP as a Profit Center
Global IP licensing revenues are projected to grow from 180 billion USD in 2024 to 300 billion USD by 2033. Organizations that treat IP as a profit center rather than a cost center are leading the way in building scalable, revenue-driven strategies.
Real World Proof
- Alcoa monetized its smelting expertise globally after patents expired
- Porsche revitalized operations by applying Toyota’s trade secret manufacturing expertise
- Kroger, Visa, and Amazon transformed anonymized data into valuable trade secret assets
In today’s economy, what you know may be more valuable than what you own.
Visit IAM to read more: https://www.iam-media.com/trade-secrets
Ready to start leveraging your trade secrets? Talk with Tangibly about how to protect and monetize your most valuable assets.