Open Position for Demand Generation Manager
Tangibly is an ambitious SaaS company in the LegalTech industry that helps innovative companies identify and protect their most valuable assets, trade secrets. Tangibly just started, and the opportunity is massive. So, if you are ready for an exciting marketing career in an interesting industry, then it’s time to connect.
You will be an individual contributor and will help drive the commercial success of Tangibly in defined market segments. You will be generating sales leads for a unique, GenAI-driven SaaS solution and target a sophisticated audience of leadership roles in legal departments (GC, IP) in mid-sized and large, innovative companies.
The role requires a strong willingness to learn and deeply understand our industry, and customers’ workflow and pain points. You understand how to challenge clients’ current thinking, spark interest and create urgency.
The successful candidate will play a crucial role in the success of the company, and you will work closely with the sales and product development team to ensure the right messaging.
What will you be doing
- Develop and execute a demand generation plan for attracting high-quality sales leads
- Build online awareness for trade secrets and Tangibly
- Exceed monthly, quarterly and annual lead gen quotas, incl. marketing related KPIs
- Create a constant inbound flow of new sales opportunities through social media, seo, webinars, websites, direct mail, etc.
- Support the build-up of solid sales pipeline, and manage lead gen spend
- Track inbound and conversion rates, and constantly refine activities and messaging
- Translate news triggers, product launches, into targeted messaging
- Work with experts to create and promote relevant content
- Develop in-depth knowledge about industry and customer workflows and processes
- Articulate and translate customer pain points into marketing activities
- Support coordination of events/conference
Who you are
- Enthusiastic and energetic, with a proven track record of new business lead generation, does what it takes to succeed, and has a constant drive to exceed targets
- Creative, and flexible, with a ‘can do’ mentality
- Bachelor’s degree, with a minimum of 5 years in a demand generation role in technology or service companies supporting the legal, innovation/R&D, and intellectual property community within organizations
- Experience with marketing and outreach automation tools
- Accountable, and persistent self-starter, coachable, with a willingness to learn, functions independently, but feels part of the team too
- Passionate about what you do, and doing so with solid work ethics
- We are young start-up in a rapidly changing legal market. Customers are starting to understand the need for change and deploying new technologies into their daily workflow. We have this technology.
- We are an enthusiastic team, with expert knowledge, and we do this together. Everybody realize that success is a team effort. We celebrate together.
- We know that your well-being and happiness are key to a long and successful career. We promote a healthy work/life balance with flexible and remote working options available
We would love to hear from you!